Neuberger Berman Jobs

The Role

The Institutional Marketing Lead (“IML”) -- EMEALA & Australia is a new role that will lead the strategic planning and tactical execution of all institutional marketing initiatives across EMEALA & Australia. As the primary local contact for the Global Head of Institutional Sales, based in London, the IML will also be responsible for co-ordinating with peers in other regions to help deliver a global institutional marketing strategy. The IML will partner with senior client coverage leadership, marketing colleagues & product specialists across regions to drive our institutional marketing capability that will elevate Neuberger Berman’s brand awareness, strategic positioning and ultimately drive business results.

Primary Responsibilities

Channel Marketing Strategy and Execution

• Engage with Institutional Client Coverage leadership; lead the development and execution of the institutional marketing strategy in EMEALA & Australia (including global insurance and solutions businesses), coordinating with marketing colleagues in other regions to deliver a unified global institutional marketing approach

• Establish marketing coverage model that allows for a fully integrated, globally aligned marketing plan with appropriate regional implementation

• Engage with global Brand and Product Marketing teams to develop and align thought leadership, events, advertising, digital promotion, communication strategy focusing on both existing as well as new product capabilities

• Develop a coordinated events strategy for NB globally partnering with regional marketing potentially including an educational / research programme alongside proprietary and third party event partners

• Create messaging, positioning and channel-specific marketing materials working in conjunction with local marketing partners on the effective implementation of global programs

• Build out new strategic initiative plan requests for senior management approvals; including strategic goals, tactics, budget and expected ROI & measurement

• Organize, plan, and lead channel campaigns; conduct project status and progress meetings; complete project tracking and analysis

• Partner with channel marketing lead resources to activate institutional campaigns at a regional level

• Identify potential project risks, develop contingency plans, and appropriately manage and escalate risks

Lead Gen and Digital Engagement

• Work with client and data analytics teams to create lead reports that align with strategic priorities and allow senior management to have insight into progress toward goal and driving accountability

• Drive client segmentation and create “client journey” roadmap for digital engagement across email, web, native advertising, search, social etc

• Expand footprint into all markets globally using digital marketing outreach

• Review, interpret and disseminate post-campaign metrics and reporting

• Comprehensive review of the institutional websites & positioning; propose enhancements to drive better engagement with the institutional audience; work closely with digital team to update & regularly maintain web

Market Intelligence

• Review peer groups to define competitive market requirements and uncover opportunities for growth and brand enhancements

• Remain abreast of industry developments and issues institutional investors are facing; analyse and report on changes in investor behaviour and issues affecting the industry

• Strategically respond to this market intelligence with thoughtful, creative campaigns

Qualifications needed

• Minimum of 10 years of marketing experience within in the investment management industry

• Extensive European institutional market experience; global orientation/aptitude

• Demonstrated track record of developing and executing on strategic marketing plans and initiatives

• Proven ability to manage complex projects which include print, digital, advertising, events and media

• Organized with ability to prioritize and manage client expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times

• Team oriented, collaborative approach with ability to take initiative, prioritize and manage multiple tasks simultaneously to meet client expectations and deadlines across multiple projects

• Strong written and verbal communication and interpersonal skills; ability to manage different working styles to effectively influence partners

• Executive presence, professional client service manner, ability to take initiative and interact with all levels of management and adapt to business needs

• Collaborative working style focused on building relationships with partners

Technical Skills

• Experience driving and delivering Marketing Strategy

• In depth knowledge of institutional business as well appropriate level of investment strategy / product solutions

• Ability to balance strategy and execution

Interpersonal Skills

• Communication skills and ability to work across multiple teams

• Outstanding stakeholder management

• Ability to communicate clearly across the client coverage and investment organisations

Neuberger Berman is an equal opportunity/affirmative action employer. The Firm and its affiliates do not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact onlineaccommodations@nb.com .

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Founded in 1939, Neuberger Berman is a private, independent, employee-owned investment manager. From offices in 39 cities worldwide, the firm manages $439 billion in client assets (as of September 30, 2023) across a range of strategies—including equity, fixed income, quantitative and multi-asset class, private equity and hedge funds—on behalf of institutions, advisors and individual investors globally.

Tenured, stable and long-term in focus, the firm has built a diverse team—including 700-plus investment professionals and more than 2,700 employees in total—united in their commitment to delivering client outcomes and investment excellence. It is our people who define our culture and have enabled us to be recognized by Pensions & Investments as the first or second "Best Place to Work in Money Management” for last eight consecutive years (firms with 1,000+ employees).

Neuberger Berman believes strongly that all employees are entitled to be treated with respect and dignity, and to work in a professional and safe environment. These values are the cornerstone of our firm. We prohibit any form of harassment, whether mental, verbal or physical. We do not tolerate the support of terrorist groups, acts of terrorism, or threats of violence. All who wish to be employed by the firm are expected to uphold these principles.

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