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Neuberger Berman Performance Marketing Associate in New York, New York

Summary :

The Sales & Marketing Enablement team provides processes, platforms, capabilities, content, and insights to improve the efficiency and effectiveness of NB sales and marketing teams, globally.

We are seeking an experienced Performance Marketing Associate to support our global marketing analytics function, with a proven track record of providing marketing insights in the form of efficient, accurate, actionable reports and dashboards.

Responsibilities :

  • This role reports to the Vice President, Marketing Platform & Performance Marketing Lead. Key responsibilities include, but are not limited to:

  • Track & Measure Performance Metrics: Collaborate with marketing partners and Performance Marketing lead to determine KPIs, design methods for measurement and track them across all relevant platforms and systems. Partner with wider sales enablement and analytics teams to leverage data captured by sales, and firm financials, to measure impact of marketing efforts. Provide support for the development and enhancement of lead scoring models

  • Collect, Organize & Integrate Data: Partner with marketing technology to define scalable processes for data collection, data prep and data organization to enable efficient and accurate reporting

  • Design & Produce Intuitive Dashboards: Develop intuitive, easy, and self-service dashboards that provide both tactical and actionable insights to channel marketing teams. Plan, design and develop campaign dashboards to deliver insights on agreed upon performance metrics

  • Data accuracy and database performance: Build data monitoring reports to QC and reconcile data across multiple systems and platforms to ensure data accuracy and risk mitigation. Identify data gaps or data performance issues and work with marketing technology partners to resolve them

  • Subject matter expertise: Develop a deep understanding of client data, business channels, and become a subject matter expert on marketing content and engagement data

Qualifications :

  • 3+ years of marketing analytics experience required with 2+ years of hands-on experience using analytics tools such as Tableau, Alteryx, PowerBI or SQL. Proficient with MS Excel

  • Bachelor's degree in Computer Science, Engineering, Information Systems, Marketing or Advertising

  • Dashboarding and visualization experience required, including building self-service reports for marketing partners and campaign KPI dashboards

  • Ability to field multiple ad-hoc requests, set expectations and deliver reports in a timely manner

  • Familiarity with web analytics tools such as Adobe analytics or Google analytics a plus

  • Strong communication skills and ability to translate data into insights

  • Strong understanding of database concepts, ability to identify data gaps and recommend solutions

  • Fundamental understanding of Omni-Channel campaign concept i.e., email, social, website, in person and virtual events, and CRM

  • High client-focus and reputational awareness in a highly regulated, complex business environment

  • Initiative / Self-Starter

  • Collaborative / Team Player

Neuberger Berman is an equal opportunity/affirmative action employer. The Firm and its affiliates do not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact .

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Founded in 1939, Neuberger Berman is a private, independent, employee-owned investment manager. From offices in 23 countries worldwide, the firm manages $437 billion in client assets (as of September 30, 2021) across a range of strategies—including equity, fixed income, quantitative and multi-asset class, private equity and hedge funds—on behalf of institutions, advisors and individual investors globally.

Tenured, stable and long-term in focus, the firm has built a diverse team—including 600-plus investment professionals and more than 2,400 employees in total—united in their commitment to delivering client outcomes and investment excellence. It is our people who define our culture and have enabled us to be recognized by Pensions & Investments as the first or second "Best Place to Work in Money Management” for last five consecutive years (firms with 1,000+ employees).


Neuberger Berman strongly embraces the principles of Equity, Inclusion and Diversity (“EID”) — they are deeply engrained in our culture and are a fundamental part of our long-term business strategy. We firmly believe in fostering an environment, in which all of our people are respected and have an equitable opportunity to flourish and be their best selves. We believe having a diversity of perspectives strengthens our ability to deliver attractive outcomes for our clients and makes us a better organization.

  • Empowering is about our people having a voice and the ability and autonomy to contribute materially to the firm. As an employee-owned firm, we lean heavily on employee feedback and guidance, including through a series of surveys (e.g., our anonymous employee engagement survey and topic specific pulse surveys). We also provide many opportunities to contribute outside of the day-to-day, including through cross functional committees and firm-wide projects.

  • Developing is about our people having the resources, tools, and experiences to grow professionally and personally. As part of this, our colleagues and managers can leverage a broad array of offerings on our HCM Learning platform as part of a personalized career path plan that focuses intently on individual circumstances and objectives.

  • Supporting is about our people having the opportunity to be themselves, connect within NB and live a balanced life. Our Employee Resource Groups help to drive a greater sense of fellowship and build stronger connections across our firm. Through NB Wellness, NB Impacts (philanthropy) and Employee Investment Solutions (financial wellness), we take a holistic approach to ensure our colleagues have the resources they need to realize their personal goals.

Our people and our culture are our greatest assets. We remain deeply committed to our EID values and to ensuring Neuberger Berman remains a best-in-class place to work.

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